Situational Selling for Hotel Catering & Conference Services Professionals

A three-day workshop specifically tailored for catering and conference services personnel, this program provides an in-depth examination of the attitudes and skills practiced by top-achieving sales professionals in the hospitality industry. Participants gain the ability to understand customer needs, present their property’s features and benefits, up-sell products and services, and apply customer-focused selling skills in confirming business and overcoming buyer concerns.

Food & Beverage Entrepreneur – The Guest-Focused Manager (Module One)

A two-day workshop designed for food and beverage managers and hotel restaurant managers, this program develops planning, managing, and analyzing skills while focusing on guest needs and expectations. Participants learn to develop information-gathering skills, to ensure product quality and consistency, and to maintain high standards of value and professionalism.

Food & Beverage Entrepreneur – The Guest-Focused Manager (Module Two)

An advanced workshop for senior food and beverage managers, this three-day program provides techniques for developing effective marketing and promotional campaigns and menu layouts. Participants also learn to analyze P&L statements, balance sheets, and the costs for labor and supplies.

Selling Skills for Reservation Sales Specialists

Designed for reservation sales professionals, guest reception agents, and support staff; this one-day workshop provides an understanding of selling and the role that reservations and front desk personnel play in the sales process. Topics covered include product knowledge (features and benefits), customer expectations, competitive advantages, and basic communication skills.

Boosting Your Bottom Line through Revenue Management

Thiscomprehensive two-day program designed for all stakeholders in the hotel’s financial decision-making process focuses on maximizing revenue and strategic business planning. Topics covered include the market’s perception of value, room demand flexibility, and internet rate solicitation.

Maximizing Your Trade Show Investment – Ten Steps to Exhibitor Success

Designed as a value-added program for trade show managers and producers to provide to their exhibitors, this program demonstrates why trade shows are the most cost-effective way to meet potential clients. Exhibitors gain tools and techniques that will immediately improve their effectiveness on the trade show floor.