This hands-on, intensive module is designed for the senior Food and Beverage Manager. Participants learn how to evaluate their business’ performance and formulate decisions while always keeping the customer in mind. The program enforces key factors of marketing through menus and guest-based promotional strategies.

Workshop Objectives:

• To understand methods used to analyze P&L statements and balance sheets
• To analyze labor and food and beverage costs, adjusting operations as necessary
• To identify the financial status of the business at all times
• To understand menu layout and design
• To recognize which menu items are market-driven versus demand-driven and

how to price accordingly

• To develop marketing plans with minimal investment
• To nurture successful supplier relationships

Topics Covered:

• Assuming financial accountability for all food and beverage aspects of the business
• Understanding and analyzing the P&L statements and corrective actions for discrepancies
• Understanding and managing balance sheets, labor, and food and beverage costs
• Designing menu layouts according to concepts and themes
• Understanding menu pricing methods and ways to adjust them according to the market and demand
• Analyzing the strengths and weaknesses of menu items, categories, and their overall effectiveness
• Developing effective marketing campaigns
• Planning marketing promotions while utilizing successful supplier relationships

Workshop Format:

• Pre-Workshop Process includes market segment research and participant pre-work exercises.
  
• Three-day Workshop is facilitator-led with an emphasis on practical exercise, group discussions, and skill building activities.
  
• Optional Food and Beverage Assessment program is designed to reinforce newly acquired management and analysis skills and provide ongoing training tools and measurement methods.